The Job:
Assortment analysis, Image analysis, Customer Field Tracking

The Solution:
Together with the University of Innsbruck, a project group was formed for an extensive analysis process with various methodologies to identify the status quo.
The findings, including various indications regarding the field of visual merchandising, assortment policy and advertising, were presented to management at Studio HandelsGmbH in a final report.

The Team
Prof. Dr. Eva Thelen, University Projectgroup

Duration
5 Months

Fields of Action
Retail Management
Projekt Management
Marketing

Industry
Retail (Home-Textile)