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Strategic Marketing

Each project begins with a thorough review and analysis of the client company’s overall situation and processes.  Reviews are used to gather information on and evaluate market conditions, financial possibilities and company resources.
This comprehensive analysis serves as the basis for the conceptual design of an adequate marketing mix and the implementation of marketing activities. Simultaneously, requirements for executing marketing activities within the company are checked, including the new appearance on the market which has to be lived and understood within the company. Finally, marketing activities are evaluated to see if all milestones and goals have been reached.

Fields of Activity

  • Mission Statement
  • Market Analysis (primary/secondary)
  • Branding Process
  • Strategic Planning Process
  • Market Segmentation & Positioning
  • Communication Planning (Vision, Goals, Messages etc.)
  • Resource Planning & Media
  • Implementation: Choice of Service Provider