Tourism Board Innsbruck and its Holiday Villages

The Job:
The online promotion of the winter program using the same budget as the previous year with the objective to improve the results and in-source the know-how.

The Solution:
Promotion of the winter program and its packages (Hotel + Ski ticket = 1 Package) with an online campaign in a mixed team was planned and executed. The team members came from product management, SEO, affiliates and sales, and worked under the leading role of RSS marketing & sales towards this ambitious goal.

Results in comparison to the previous year:
Web-Traffic: +85%
Sales Revenue: +78%

All steps and initiatives were reported to transfer the knowledge and learnings seamlessly into the organization.

Das Team
Eps51 , Suchrausch, Andreas Lechner Touristik Consulting, in-house Team

6 Months

Online Marketing & Sales

Destination Management & Marketing