The Job:
The development of an umbrella brand to position all activities in town during the Christmas time (Christmas Markets, Events, Exhibitions etc.).

The Solution:
After intensive collaboration with various partners, the umbrella brand “Innsbruck Christmas in the Mountains” was developed. The concentrated formation of all activities during the Christmas season in Innsbruck provided the basis for various branding initiatives. This umbrella brand helped to coordinate all activities among partners and provided the basis for positioning and promoting Innsbruck in other countries.