Allsport Moden GmbH

The Job:
Concept, plus Business Plan for a Stand-Alone Store.

The Solution:
A full-scale business concept was worked out to develop a “Stand Alone” Allsport store. As a first step, an extensive market analysis was initiated, including research studies to consequently work out a holistic concept as a decision basis. The launch of the first store followed three years later in Zurich, Switzerland.

Professor Dr. Marschner

approximately 12 Months

Fields of Action
Project Management
Retail Management
Garment-Industry (Ski & Outdoor Clothing)