Allsport Moden GmbH

The Job:
Concept, plus Business Plan for a Stand-Alone Store.

The Solution:
A full-scale business concept was worked out to develop a “Stand Alone” Allsport store. As a first step, an extensive market analysis was initiated, including research studies to consequently work out a holistic concept as a decision basis. The launch of the first store followed three years later in Zurich, Switzerland.


Partner
Professor Dr. Marschner

Duration
approximately 12 Months

Fields of Action
Project Management
Retail Management
Garment-Industry (Ski & Outdoor Clothing)