The Job:
Concept, plus Business Plan for a Stand-Alone Store.

The Solution:
A full-scale business concept was worked out to develop a “Stand Alone” Allsport store. As a first step, an extensive market analysis was initiated, including research studies to consequently work out a holistic concept as a decision basis. The launch of the first store followed three years later in Zurich, Switzerland.

Partner

The Job:
Financially: Restructuring the company.
Business Development: Expansion.

The Solution:

The revenues were consequently increased by developing new business fields (sponsoring, catering etc.).
The expansion strategy was successfully achieved by pursuing a constant revenue and cost control system and working with strong partnerships.

Results over a 3 year period:
Revenue Difference: +300%
Change in Equity: +50%

The Team
Board of Directors Dr. Gostner and Dr. Klingan, City of Innsbruck, Tourism Agency Innsbruck, Merchants Old Town Innsbruck

Duration
approximately 3 Years

Fields of Action
Strategic Management
Event Management

Industry
Events: Eventmanagement & Marketing

The Job:
To develop the Mission Statement for the Alturos Group within its 3 Units (Atronos, C-oncept, easyplex) and the Marketing Profile.

The Solution:
In a mutual management process, the mission statement to position the Alturos Group and its units was developed. This was the basis to generate a new corporate identity on all relevant media levels.

The Team
Dr. Alexandra Fenzl, in-house Grafic- & Interactive Designer, div. suppliers, Typo3 Expert

Duration
6 Months

Fields of Action
Marketing
Online Marketing
Project-Management

Industry
IT, Software

The Job:
Mission Statement & Store Branding

The Solution:
In a series of workshops with the team of “Betten Tyrler,” a new mission statement and corporate identity was developed.
This concept was used as the basis to redefine the whole corporate design from the P.O.S. to the full year media plan.

The Team
The Team of Betten Tyrler, Marinas Werbegrafik

Duration
4 Months

Fields of Action
Retail Management
Marketing

Industry
Retail (Home Textile)

The Job:
The development of an umbrella brand to position all activities in town during the Christmas time (Christmas Markets, Events, Exhibitions etc.).

The Solution:
After intensive collaboration with various partners, the umbrella brand “Innsbruck Christmas in the Mountains” was developed. The concentrated formation of all activities during the Christmas season in Innsbruck provided the basis for various branding initiatives. This umbrella brand helped to coordinate all activities among partners and provided the basis for positioning and promoting Innsbruck in other countries.

The Job:
The online promotion of the winter program using the same budget as the previous year with the objective to improve the results and in-source the know-how.

The Solution:
Promotion of the winter program and its packages (Hotel + Ski ticket = 1 Package) with an online campaign in a mixed team was planned and executed. The team members came from product management, SEO, affiliates and sales, and worked under the leading role of RSS marketing & sales towards this ambitious goal.

Results in comparison to the previous year:
Web-Traffic: +85%
Sales Revenue: +78%

All steps and initiatives were reported to transfer the knowledge and learnings seamlessly into the organization.

Das Team
Eps51 , Suchrausch, Andreas Lechner Touristik Consulting, in-house Team

Dauer
6 Months

Bereich
Online Marketing & Sales

Branche
Destination Management & Marketing

The Job:
The client requested a new website with rich functionalities for selling packages online to consumers based on a touristic booking system.

The Solution:

The requirements of the client were identified in a two-step process to determine the needed systems and functionalities. These requirements were the basis for a tender (RFP) to find a suitable booking engine. After selecting the booking system, the various project teams were coordinated to develop the new eCommerce platform until the date of delivery.
Due to the novelty of the booking engine and the first time direct selling of packages, numerous details were fined-tuned and adjusted throughout the process.
In total an increase of 78% in revenue in comparison to the previous year were generated, in addition to a tremendous process improvement in the field of managing inquiries.

.. to be continued.

The Team
Web-Style, Feratel, Internal Team, Andreas Lechner Touristik

Duration
3 Months

Fields of Action
Project-Management

Industry
Retail Management & Services

The Job:
Assortment analysis, Image analysis, Customer Field Tracking

The Solution:
Together with the University of Innsbruck, a project group was formed for an extensive analysis process with various methodologies to identify the status quo.
The findings, including various indications regarding the field of visual merchandising, assortment policy and advertising, were presented to management at Studio HandelsGmbH in a final report.

The Team
Prof. Dr. Eva Thelen, University Projectgroup

Duration
5 Months

Fields of Action
Retail Management
Projekt Management
Marketing

Industry
Retail (Home-Textile)